Saturday, 2 May 2015

Mayweather v Pacquiao and the world’s most valuable sporting event brands


On Saturday, Floyd Mayweather and Manny Pacquiao will fight it out in Las Vegas for the WBC, WBA and WBO welterweight titles in the richest bout in boxing history. It is estimated that the value of the brand is around €260 million. According to Forbes, here are the 10 most valuable sporting event brands (based on 2014 data) – where does Money v Manny rank compared to the Uefa Champions League and Fifa World Cup? Click through to find out.

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